These days, an author is expected to do a lot of the heavy lifting, even when there’s a major publisher involved. Gone are the good times when newbie novelists got large advances and a big marketing push–unless your publisher is convinced you’ve written the next blockbuster. You’re expected to create a platform: a media presence that uses all the latest social media to get your name and your book out there in the world. Makes a writer wonder what exactly a publisher is good for. As part of that effort, I went to Booklaunch to create a landing page for Mindclone. I found the process pretty easy and intuitive. And they offer the kind of support you always hoped for, too. Here’s a link to my page.